Uni Watch

The Obsessive Study of Athletics Aesthetics. That means uniforms, logos, and anything else involving the visual culture of sports. New content weekly-ish.

By Paul Lukas

Are Ads on Uniforms Really Ads at All?

A veteran adman discusses ‘sponsorship,’ ‘brand activation,’ ‘helmet entitlement partners,’ and the language of advertising.

Oct 22

Documenting NFL History, One Uniform at a Time

An interview with the man behind the amazing Gridiron Uniform Database

Oct 15

An Interview with the King of NBA Uni Numbers

How a kid from France became the internet’s foremost NBA uni numerologist.

Sep 30

Ask Me Anything

An occasional Uni Watch series.

Sep 23

Do I Really Just Hate Anything New or Different?

A Uni Watch thought experiment.

Sep 17

A Very Entertaining Way to Visualize Sports Data

Paul interviews a data guru who specializes in highly dynamic animation style.

Sep 10

The Man Who’s Revolutionizing Football Thigh Pads

Brian Gudalis, founder of treDCALs, has changed the look of one of football’s most mundane accessories.

Sep 2

Is Sports Betting Good or Bad for Uniforms?

As gambling spreads throughout the sports world, what’s the effect on unis?

Aug 26

An Inside Look at How MLB Authenticates Game-Used Gear

MLB’s first team authentication manager explains how the system works.

Aug 19

Talking MLB Uniforms with A’s Equipment Manager Steve Vucinich

The dean of MLB equipment gurus has lots of stories, insights, and a dirty little secret — literally.

Aug 12

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