The Obsessive Study of Athletics Aesthetics. That means uniforms, logos, and anything else involving the visual culture of sports. New content weekly-ish.
Are Ads on Uniforms Really Ads at All?
A veteran adman discusses ‘sponsorship,’ ‘brand activation,’ ‘helmet entitlement partners,’ and the language of advertising.
Documenting NFL History, One Uniform at a Time
An interview with the man behind the amazing Gridiron Uniform Database
An Interview with the King of NBA Uni Numbers
How a kid from France became the internet’s foremost NBA uni numerologist.
Ask Me Anything
An occasional Uni Watch series.
Do I Really Just Hate Anything New or Different?
A Uni Watch thought experiment.
A Very Entertaining Way to Visualize Sports Data
Paul interviews a data guru who specializes in highly dynamic animation style.
The Man Who’s Revolutionizing Football Thigh Pads
Brian Gudalis, founder of treDCALs, has changed the look of one of football’s most mundane accessories.
Is Sports Betting Good or Bad for Uniforms?
As gambling spreads throughout the sports world, what’s the effect on unis?
An Inside Look at How MLB Authenticates Game-Used Gear
MLB’s first team authentication manager explains how the system works.
Talking MLB Uniforms with A’s Equipment Manager Steve Vucinich
The dean of MLB equipment gurus has lots of stories, insights, and a dirty little secret — literally.
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